Bill & Bob’s Past, Present, Future Campaign

The final assignment for my Advertising course called for a mock ad campaign for food and drink products. It was a collaborative project that I worked on with Jorielle Arlock, Mikayla Bogus, and Anya Crowley from April to May 2024. We decided that our campaign would be for Bill & Bob’s Famous Roast Beef because the franchise is a staple in the North Shore Massachusetts area near Montserrat.

After coming up with several directions during the concept stage, we chose to play into the restaurant's timeless nature. I was in charge of image compositing and implementing the copy. The ads depict the same interior, with the only difference being the scene outside the window (past, present, and future). This represents the preservation of the classic Bill & Bob’s experience through generations. The imagery is paired with short, catchy taglines that further reinforce this idea. When we finished the magazine spreads, we also adapted them into billboards.

LG Instaview Smart Fridge Oasis Campaign

Another project I collaborated on with Jorielle and Mikayla was this LG Instaview Smart Fridge campaign. Like the example above, I served as the main Production Designer. Our target audience was adults aged 25 to 32, and we placed the Smart Fridge in the middle of a sweltering desert to emphasize its exceptional cooling capabilities. The assignment took two weeks to complete, spanning from February to March 2024.