Bill & Bob’s Ad Campaign


Overview
The Bill & Bob’s Ad Campaign was a collaborative project for my Advertising course. I was the main Production Designer responsible for putting the text and images together to create the ads. My team members were Jorielle Arlock, Mikayla Bogus, and Anya Crowley

Objective
We were tasked with coming up with a campaign that plays into the timelessness of Bill & Bob’s Famous Roast Beef––a small restaurant franchise located in North Shore, Massachusetts. 

Target Audience
Masschusetts residents of any age.
Timeline
April 2024 – May 2024 (3 weeks)


Bill & Bob’s Past Magazine Ad (2024)
11 x 17 inches, digital
Bill & Bob’s Present Magazine Ad (2024)
11 x 17 inches, digital
Bill & Bob’s Future Magazine Ad (2024)
11 x 17 inches, digital
Bill & Bob’s Past Billboard Ad (2024)
Northshore Mall billboard mock up, digital
Bill & Bob’s Present Billboard Ad (2024)
Northshore Mall billboard mock up, digital
Bill & Bob’s Future Billboard Ad (2024)
Northshore Mall billboard mock up, digital
© 2025 Dylan Maher