LG Smart Fridge Ad Campaign


Overview
This mock ad campaign for the LG Instaview Smart Refrigerator was a collaborative project with Jorielle Arlock and Mikayla Bogus. My job was to composite images and design a fridge magnet that was meant to be sent out as a promotional item. 
Objective
Our objective was to deliver a campaign that advertises the cooling cababilities of the Smart Fridge. We chose to demonstrate its appeal by placing it in the middle of a sweltering desert oasis.
Target Audience
Adults between the ages of 25 – 32.
Timeline
February 2024 – March 2024 (2 weeks)


Instaview Smart Fridge Magazine Ad (2024)
11 x 17 inches, digital
Instaview Smart Fridge Newspaper Ad (2024)
11 x 10 inches, digital
Instaview Smart Fridge Magnet (2024)
3 x 4 inches, digital
© 2025 Dylan Maher